Social media is one of the best ways and platforms for you to market yourself as a wedding photographer.
If you have not really come to understand the aspect of how powerful social media can be when it comes to extending your reach or your brand as a wedding photographer, make it a point to try it out. There have been so many businesses and professionals out there who have already gained so much from social media.
You certainly should not be missing out on the action.
If you have not started growing your social media presence just yet, stop wasting time and start working on it today right away. Most of the social media platforms out there are for free. This means that you will be able to set up your profiles without any out of pocket costs. Social media is also a great way for you to really get your brand out there. Most people are on their mobile phones all of the time. In order for you to be seen as “legit”, you need to have a fairly strong online presence and social media can really establish that for you when it all comes down to it.
Get on it daily.
You don’t need to be on social media all of the time but you do need to be online at least once a day. This is something that you should really go ahead and make a routine out of. Even during the days wherein you don’t really feel like doing anything, you will still need to go online to make sure that everything is updated on your social media pages. Suffice it to say, it can be a bit demanding and a bit time consuming when you look at it from the surface but as you delve deeper, you will realize that you won’t really have to go ahead and spend too much time on it even if you go online every single day. Limit your time spend online to rough around an hour or two every day. Don’t go beyond that because you might really allotting it for your social media efforts as a wedding photographer anymore.
Be choosy with the way that you spend your time as a wedding photographer on social media.
You need to be very careful about this. The internet can be a rabbit hole that you can easily fall into. It will suck you out of your productivity if you are not watchful enough and as a new wedding photographer, your time is something that is very precious and something that you should guard tightly no matter what happens. Set a timer for so that you can measure the amount of time that you spend online and so that you do not end up wasting time just surfing through for personal reasons.
Reach out to vendors, and to previous and potential clients well on social media.
This is something that can really work well for you as a professional wedding photographer. The whole point of social media is for you to get out of your shell and to be social. Interact with people as much as you can.
What you should know as a wedding photographer is that you can actually set your camera to a quiet shutter setting whenever you are covering a wedding event. This will make it so much easier for you to take your shots without attracting too much attention to yourself while you are at it. There will be a lot of times wherein people will look up and start feeling and looking self conscious, knowing that the camera is aimed at them all throughout that time. This is something that can really ruin your work flow and is something that you should try to address as much as possible as a professional wedding photographer.
Try to read up on your camera manuals to see how you will be able to set your camera in that particular mode.
That way, your camera does not end up making too much noise whenever you press that shutter button down. If you can’t find the manuals, there are a lot of instructional videos online that will teach you how to do that at the end of the day. It is a little tidbit of knowledge that is definitely worth knowing and definitely worth investing your time and money in when it all comes down to it.
Use natural light as much as possible when you are taking your shots.
As a wedding photographer, this should be your staple go-to lighting option. If the venue is bright enough or has fairly adequate lighting, then natural light will be your best friend for the photos that you get to take. The use of flash photography is something that you should minimize, if you can help it. Harsh sporadic bursts of light can really ruin a moment and can take people by surprise as well. You certainly don’t want to startle the people that you are trying to take photos of. More than that, the aspect of being able to capture candid looking shots as a wedding photographer is next to impossible when you have the flash going off all of the time.
There is nothing more telling or more obvious than having a flash go off somewhere in the room. It tends to attract unnecessary attention and it is certainly something that you should try to veer away from as much as possible as a wedding photographer. People also don’t appreciate the fact that the flash can turn out out to be a little too harsh on the eyes at times. It will make people squint during the process. You will most likely end up with photos of people with their eyelids half closed or altogether shut close and you certainly don’t want any of that in the images that you are able to produce.
Try to see if you can master natural light as much as possible.
Observe it in any way that you can. If you have the time to spare, take your camera out with you all the time and always practice with your shots so that you get better and better at what you do as a wedding photographer.
Surviving the wedding photography niche is something that should always come off the top of your priorities as a wedding photographer who is just starting out in the industry. The competition really can be a little too much at times and if you don’t put in all of the right things for your career, there is a pretty good chance that you are just going to be drowned out in oblivion by the more advanced and by the more business savvy wedding photographers that you are going to come head to head with in the market.
Undergo training and formal education
A little training and education can really go a long way especially when you are in the wedding photography industry. Try to see if you can check out any of the photography courses available in your area. There are a few things for you to check out when you are in the process of selecting a specific course for you. Take a look at the current skill level that you are in as a wedding photographer and then check out the skill level of the photography course that you are thinking about taking.
It is important for you to not bite off way more than you can chew. When you check out something that is so much more advanced than where you are currently at, you might end up not learning everything just as well as you would like to. There’s also the issue of schedules. If you have a fairly busy schedule and you think that regular classes won’t work for you just yet, then you might as well opt for online lessons or classes which are a little more flexible and a little easier for you to work with at the end of the day. Don’t commit to something that you will not be able to finish up because you’re just going to be throwing away so much money all throughout the process.
Choose the right mentor
Check out a mentor, preferably another wedding photographer that you can bring in to the mix. It’s always better when you get to have some real world mentor to help guide you while you are dabbling into being able to establish a career in wedding photography at some point or so. Always check this out as you go along but if you can’t find anyone to teach you in person, perhaps you can follow someone’s tutorial blog. There are a lot of wedding photography blogs out there that aim to educate about the profession.
Get as much experience as you possibly can.
Even if it isn’t in wedding photography, for as long as it is something that has anything to do with photography in general, then it should work out fine for you and for what you are trying to do at the end of the day. Don’t be picky with the things that you get because you won’t have a lot of people wanting to book you at first since you are virtually unknown so just take whatever or whoever will book you and make the most out of it.
If there is one important aspect of online activity that people should be looking into, whether they are wedding photographers or not, is the observance of online etiquette. There are certain social standards to be observed when it comes to the in person interactions and the same thing should be observed when it comes to online interactions as well. Although the experience and the medium can turn out to be something extremely different, the interactions are still more or less the same, although not as direct as how the in person interactions usually pan out when it all comes down to it.
Keep things current
If you are a fairly new wedding photographer and you would like to work on growing your social media profiles or online presence in a way or so, you should start on a reality check at first. You need to make sure that you are able to really keep things current and that you are fairly sensitive as well to the way that you handle yourself online in pretty much the same way that you handle yourself in person. A lot of people tend to get disconnected they moment that they get behind their phones and behind their computers and although this isn’t necessarily supposed to happen, it is a reality that is currently happening.
Keep posts of high quality
First off, although you will be required to post on your social media profiles on a daily basis or fairly frequently, you will need to make sure that you are able to keep your posts high quality. The quality of your content should come first and foremost. Quality is something that should always come up top above everything else. You can have tons and tons of posts but if they are fairly random and they don’t really hold value to the audience that you are trying to share them to, it will all be futile at the end of the day. Always work on producing great content as much as possible because people will keep following you and more and more people will end up following you if they know for a fact that they will be able to get something out of it.
It is important that you are able to stay polite all throughout the time that you are navigating online. Although it would be important for you to make sure that you are able to spark some kind of engagement or form of discourse with your followers as well as with the other potential followers and clients out there, you must be careful enough not to end up spamming them in the process.
Avoid sending reminders and spam messages
Don’t badger people by keeping on sending reminders for them to accept the friend requests that you have been sending them. Another thing for you to avoid is sending them a bunch of spam messages that you have copy pasted and sent as well to a bunch of other followers of your page or of people that you would like to follow your social media profiles. Keep the conversation light and keep it coherent. That’s how wedding photographers have turned out to gain success in social media.